This blog is a summary of the conversations I’ve had with friends and the suggestions I’ve made to them. All content in this blog represents my personal opinions and do not represent those of organisations that I associate with in any personal or professional capacity. The content is provided for…


This blog is a summary of the conversations I’ve had with friends and the suggestions I’ve made to them. All content in this blog represents my personal opinions and do not represent those of organisations that I associate with in any personal or professional capacity. The content is provided for…


This is part of a series. You can find a link to all the parts here.

97. Fit everything into a story

Great companies have great narratives. Whether it’s talking to an investor or convincing someone to join the team, you always need to be storytelling.

98. Balance short vs. longterm tradeoffs

A lot of a startup is balancing short vs. long…


This is part of a series. You can find a link to all the parts here.

🤑 Fundraising: Why, when and how much?

See also my article on: Early Stage Fundraising for European Startups: Amount and Valuation.

71. Understand what it means to take VC funding

And decide if you really want it. When you take VC funding you are implicitly committing to trying to become…


This is part of a series. You can find a link to all the parts here.

📣 Communication, scaling and structure

41. The startup will feel like a different company every 6 months

You will and should have a new job every six months.

42. Over-communication is better than under communication

There is no such thing as the right level of communication.

43. Keep the organisation structure simple by default

Creating different groups creates communication overhead.

44. Be transparent (but optimistic) by default

Employees really appreciate it when you…


This is part of a series. You can find a link to all the parts here.

🎓 Personal development

26. Prioritise personal development

You will need to aggressively scale yourself as a human being if you want to enable your company to scale. You should…

27. Read

Read blogs. Read books. …


The world is arguing about Bitcoin’s energy consumption again, this time from opposite ends of the political spectrum.

Chinese premier Xi Jinping and Tesla founder Elon Musk might differ ideologically, but they share a communal punching bag: Bitcoin.

Elon Musk became a cryptocurrency hero when he announced in February that…


Shortly before I moved from CEO to Chairman, we passed the milestone of 100 employees. I took the opportunity to reflect and put down in words some of the key points I wish I’d known from the start.

Part 1: 🌱Before you start 💡Ideation phase 🤝 Co-founders

Part 2: 🎓 Personal development 🧘‍♂Work/Life balance

Part 3: 📣 Communication, scaling and structure 🎖 Culture 👔 Hiring

Part 4: 🤑 Fundraising: Why, when and how much? 🎯 The process 🧮 Cap table & negotiations

Part 5: 🤔 Final thoughts

One of the last photos of the whole company we could take (pre-covid). The Prague trip in 2019. We’ve since doubled!


This is part of a series. You can find a link to all the parts here.

🌱 Before you start

1. Be sure that you want to start a startup

Most people’s think that they will get rich, be their own boss, have impact and change the world. Let’s unpack these.

2. You probably won’t get rich

Most startups fail and during the early years you typically have to accept…


On Wednesday the 19th May 2021 Bitwala became Nuri.

This was a historic day for us and we wanted to do something special to remember it. We also needed a way to reward the incredibly talented and hardworking people who invested hundreds of hours in making this a reality.

So…

Ben Jones

Startup advisor | Co-Founder & CEO/CTO @Nuri

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